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讓享受成為習慣 El hábito de Whisky


「頓悟與領會,有時不一定與年齡掛鉤,有些東西要用心去認知、 細味。」 


Aslan,The Rare Malt的創辦人之一,從合法飲酒年紀算起, 酒齡也不過四年。但歲月的長短,的確不能用來衡量一個人對威士忌的熱愛。品酒路仿如人生旅途,有人兜兜轉轉,終此一生都未能尋覓摯愛;有人起步不久,卻已經走上直路,垂手便抓緊了幸福的味道。Aslan很慶幸自己屬於後者。


數年前初嚐威士忌的味道,慢慢迷上它的口感,亦釋除了對威士忌的誤解。以往像普羅大眾,總覺得威士忌只適合三十歲以上的男性,而且認為它口感單一,對酒品的印象還停留在傳統蘇格蘭威士忌的年代。」


行外人或許不知,雖然威士忌以蘇格蘭出產的最為歷史悠久,但近年亞洲各地新陳而出的酒品,早已風靡香港市場,而且口感不再以辛辣為主,頗受年輕一代及女士歡迎。當中台灣出產的威士忌,更以高質素見稱;The Rare Malt的創立,就是希望灌輸客人更多關於威士忌知識。


位處觀塘工商業潮點的The Rare Malt,打破一般威士忌樓上鋪的沉悶格調,型格的裝潢襯托爵士音樂的店面,堅持「以酒會友不硬銷」,務求讓客人真正感受到品酒的樂趣。以搜羅全球優質威士忌品牌為使命的The Rare Malt,從不盲目追捧炒賣貨品,亦不以格價衡量酒品質素,只為帶給客人與別不同的體驗。


‘Age may not necessarily serve as the crucial factor in epiphany and understanding. Sometimes, a deeper perspective requires authentic experience and emotions to unblock.’


Aslan, one of the founders of The Rare Malt, a 23-year-old young man who has only 4-year of whisky tasting experience, though the enthusiasm for whisky which he has developed is indisputable. Aslan makes absolute sense since the wine tasting experience is somehow similar to our life’s journey; some are lengthy with detours in every corner, people who take the path may spend a lifetime searching for the answers. While some people may have a flat and easy path, everything lies on a straight line for them to reach; there is no waste of time prior the enlightening realisation. 


Aslan, indeed, is the latter case.


‘My older cousin (the co-founder of The Rare Malt) is my mentor in the area of whisky tasting; I have been immersed in the flavour of rich malt since the first sip of whisky a few years ago. My passion for whisky just keeps growing, and all confusions are cleared up resulting in better understanding. Like most people, I thought whisky was a choice for gentlemen aged 30 above and there was only one kind;  my understanding of whisky was limited to the Scotch production.’


Although Scotch whisky has the longest history, Asian whiskies have conquered Hong Kong market with their diverse aromas; spiciness is no longer the only basic taste, thereby, they are highly sought-after by ladies. In which, Taiwan whisky has become a global malt whisky player which is acclaimed for the high quality, and The Rare Malt aims to educate the public on the knowledge of whiskies.


The Rare Malt is located in the hip industrial area of Kwun Tong, which breaking boundaries of traditional layout of upstairs shop. Stylish interior design along with the jazz music background, the philosophy of The Rare Malt is highlighted in the company motto ‘no hard sell & create friendships over bottles’. Instead of blindly following the speculated items or defining the quality of whisky by its price, the ultimate goal of The Rare Malt is offering customers the finest whisky collection and extraordinary experience.